2024 has been a great year, with a number of new clients, pre-order campaigns, amazing reissues and no.1 records.
Q1
- Mutant launched campaigns for soundtracks Dune: Part Two and Wonka.
- The Mysterines had a successful chart campaign with their second album “Afraid Of Tomorrows”.
- Justice announced their new album “HYPERDRAMA”.
- Matador launched preorders for a limited edition 18-record box set including Pavement's complete 7" singles between 1989-1999!
- Another 7” box set that was successful was The 1975 10th anniversary Japan Box Set via Dirty Hit.
- PIAS launched the D2C store for Belfast’s finest Kneecap in time for the pre-order of their debut album “Fine Art”, and much more.
Read full Q1 highlights article here
Q2
- In the second quarter, Oasis migrated their D2C business across to Ochre in preparation for their huge reunion announcement.
- Aphex Twin announced an oak boxset with a bespoke chemical etched copper engraved logo.
- Beabadoobee had a very successful chart campaign with Dirty Hit.
- XL ran some interesting products and marketing for Fontaines DC "ROMANCE".
- We saw D2C pre-orders for X-Men 2, Peggy Gou, Overmono, and more.
Read full Q2 highlights article here
Q3
- Q3 was busy with Young announcing new album and merchandise for FKA Twigs.
- The second album from SOPHIE was launched by Transgressive.
- Pale Waves returned with their new album “Smitten” via Dirty Hit.
- “Cascade” the new album from Floating Points saw Ninja Tune run his D2C store.
- Captured Tracks celebrated the 10th anniversary of Mac Demarco’s “Salad Days” with a special reissue.
Read full Q3 highlights article here
Q4
- A successful Black Friday period with sales from Oasis, Sub Pop, Mexican Summer, and Brownswood.
- Mutant launched “Over The Garden Wall” - a Read & Listen Book and 7-inch with WaterTower Music.
- Justice dropped a line of US tour merch for 48 hours only.
- Warp announced the pre-order of “Cowards”, the forthcoming third album by Squid.
- Ezra Furman relaunched ezrafurman.com featuring full back catalogue, books, and new merch items.
Read full Q4 highlights article here
More info...
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Recent Highlights: Q4 2024
A selection of D2C campaigns and store launches across the Ochre platform during Q4.
December 16, 2024
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Recent Highlights: Q3 2024
We’ve launched lots of interesting new D2C campaigns in Q3 from FKA Twigs, SOPHIE, Pale Waves, Floating Points, Mac Demarco, Disco Pogo and more.
October 3, 2024
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Recent Highlights: Q2 2024
It has been a busy few months across the Ochre platform, including highlights from Oasis, Aphex Twin, Beabadoobee, Fontaines DC, X-Men 2, Peggy Gou and Overmono.
July 1, 2024
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Recent Highlights: Q1 2024
The year got off to a busy start with new clients, pre-order launches, and interesting reissues including Dune: Part Two, The Mysterines, Justice, Pavement, The 1975, Kneecap, Wonka, Burial and more.
April 1, 2024
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